Ngokuthuthuka kwemakethe yezimoto, izinkampani zokubumba izimoto nazo ziyathuthuka ekuphathweni nasekukhiqizeni.Okulandelayo yizici zokuthuthukiswa kwamabhizinisi esikhunta sezimoto:
1. Idizayini iba ngaphezulu
Ivolumu yedatha yomzimba wemoto inkulu, umsebenzi wokuxhumanisa wengxenye ngayinye nengxenye mkhulu, futhi idatha ivame ukushintshwa ngokuphindaphindiwe.Lokhu kuyinto evamile enqubweni yokuthuthukiswa, okufanele yamukelwe ngaphandle kwemibandela yifekthri yokuthuthukisa isikhunta futhi kufanele isetshenziswe ngokushesha enqubweni yokuthuthukisa isikhunta.Lokhu kuye kwaholela ekuthuthukisweni kwesikhunta okwengeziwe, okubandakanya izinguquko zohlelo lokuthuthukisa isikhunta, izinguquko zedizayini, kanye nezinguquko zokukhiqiza.Kodwa-ke, abakhiqizi bezimoto ngokuvamile abashintshi isikhathi sokwakha, futhi imboni yokuthuthukisa isikhunta kufanele iqinisekise isikhathi sokwakha ngokuvumelana nezidingo zekhwalithi, okubeka izidingo eziqinile efektri yokuthuthukisa isikhunta.
2. Izidingo zekhwalithi ephezulu
Ngokuthuthuka kwezinga lokukhiqiza izimoto laseShayina, izidingo zekhwalithi yezimoto nazo ziya ngokuya zikhuphuka.Ezitshalweni zokuthuthukisa isikhunta, izidingo zokubekezelelana kobukhulu, imikhiqizo yobuso, ukusetshenziswa kwezinto ezibonakalayo, ubunkimbinkimbi besakhiwo sesikhunta, izinga lokuzenzakalela kwesikhunta kanye nempilo yesikhunta kuya kusondela ezingeni elithuthukile lamazwe ngamazwe.Iningi lezinqubo zokwamukela isikhunta sama-OEMs zisebenzisa izindinganiso zamazwe ngamazwe, futhi izidingo zekhwalithi ziya ngokuya ziba namandla kakhulu.Ezitshalweni zokuthuthukisa isikhunta, idatha yokwamukelwa iyalinganiswa futhi izici zomuntu azifakiwe.
3. Ukulethwa kwamakhasimende okufushane
Ukuze kuhlangatshezwane nezidingo zokuncintisana kwemakethe, abakhiqizi bezimoto bazama ukufinyeza umjikelezo wokuthuthukiswa komkhiqizo omusha.Umjikelezo ojwayelekile wokuthuthukiswa kwesikhunta sezimoto ngokuvamile uba yizinyanga eziyi-16, kuyilapho abakhiqizi bezimoto baseShayina benikeza izimboni zokukhunta izinyanga eziyi-8-10 kuphela, futhi abanye baze baphakamise izinyanga eziyisi-6 noma ngaphansi.Ngenxa yezidingo zokuncintisana zabakhiqizi besikhunta, isikhathi sokuthuthukiswa ngokuvamile sinqunywa abakhiqizi bezimoto.Ngakho-ke, umjikelezo wokuthuthukiswa kwesikhunta usuphenduke inkomba yekhono lezinga lemboni ngayinye yokubumba.Embonini yesikhunta, indlela yokuqinisekisa izinga kanye nekhwalithi yokuthuthukiswa kwesikhunta ngesikhathi esifushane.Kuyisivivinyo esinzima futhi siwumfanekiso wokuphatha.
“Ezezimali zezimoto ziyisixhumanisi esinenzuzo kakhulu embonini yezimoto yamazwe ngamazwe.Izinga lenzuzo elinikelwe izinkampani zezimali zezimoto kubakhi bezimoto liphezulu kakhulu lifinyelela ku-30% kuya ku-50%, futhi izinzuzo ezilethwa ibhizinisi lezezimali zezimoto zingabala inzuzo yemboni yezimoto yomhlaba wonke.Cishe i-24% yenkampani.ULuo Baihui, unobhala-jikelele we-International Model Association, uthe ngokokuhlangenwe nakho kwamazwe athuthukile, izinkampani zezimali zezimoto ziyilungu elibalulekile nelibalulekile lohlelo lwesimanje lokuthengisa izimoto, zithembele kuma-OEM ukuthi asebenzele ukuthuthukiswa kwemakethe yabakhiqizi.Ukukhula kwesidingo sabathengi bezimoto kanye nokubuyiswa kwezimali zokukhiqiza zabakhiqizi bezimoto kuzokwenza ukukhiqizwa kwenkampani kuqhubeke kahle esimweni esinesidingo semakethe esikhululekile.
Isikhathi sokuthumela: Apr-23-2023